19 cans compared

Blue Buffalo vs Instinct

The typical Instinct can gets 3.5% of its calories from carbohydrate, against 7.5% for Blue Buffalo. Blue Buffalo has 7 of 10 recipes under the 10% low-carb line; Instinct has 5 of 9. Below, every number is worked out the same way from each can’s label.

01

Blue Buffalo vs Instinct at a glance

Typical values are the middle recipe of each brand. Shares are of calories, so textures compare fairly. Marked cells show the better value where the gap is meaningful.

Blue BuffaloInstinct
Cans we compare109
Typical carbs, % of calories7.5%3.5%
Carb range0–25.5%0–25.9%
Recipes under 10% carbs7 of 105 of 9
Typical protein, % of calories42%40%
Typical fat, % of calories53%60%
Calories per ounce3038
Calories per can57–15767–122
Recipes with published phosphorus0 of 100 of 9
Typical phosphorus, mg per 100 kcal——
Confirmed for kittens1 of 109 of 9
Chicken-free recipes0 of 106 of 9
Fish-free recipes2 of 102 of 9
TexturesPâté, Flaked, Minced, Chunks in gravyPâté, Flaked
02

Lowest-carb can from each brand

The recipe with the smallest share of calories from carbohydrate on each side, leaving out toppers meant for supplemental feeding.

Put these two side by side
Blue Buffalo3 oz
Tailcan illustration of a 3 oz can of Blue Buffalo Chicken Recipe, a chicken pâté

Chicken Recipe

Pâté · 119 kcal per can

Carbs
0%
Protein
34%
Phosphorus
not listed
Protein 34%Fat 66%Carbs 0%
Low carbNo fish
03

Same texture, head to head

For each texture both brands make, the lowest-carb recipe from each.

TextureBlue BuffaloInstinct
PâtéChicken Recipe0% carbs · 34% protein · 119 kcalLimited Ingredient Paté Real Turkey Entrée0% carbs · 40% protein · 113 kcal
FlakedFlaked Chicken & Trout in Gravy5.1% carbs · 46% protein · 157 kcalFlaked Real Chicken Entrée in Gravy12.4% carbs · 40% protein · 75 kcal
04

Which to choose, by what your cat needs

For a diabetic or overweight cat

Instinct is the lower-carb line overall. Its lowest-carb recipe is Limited Ingredient Paté Real Turkey Entrée at 0% of calories; Blue Buffalo’s is Chicken Recipe at 0%. Both brands have recipes under the 10% line (5 of 9 against 7 of 10), so the right recipe matters more than the brand.

For kidney concerns

Blue Buffalo doesn’t publish phosphorus on the pages we checked. Instinct doesn’t publish phosphorus on the pages we checked. Without published values neither brand can be checked for phosphorus from the label alone; ask the maker for a typical analysis.

For kittens

Blue Buffalo has 1 of 10 recipes whose label we could confirm covers growth or all life stages; Instinct has 9 of 9. A missing statement doesn’t mean a can is unsuitable, only that we couldn’t verify it.

For allergies and picky eaters

Chicken-free: Blue Buffalo 0 of 10, Instinct 6 of 9. Fish-free: Blue Buffalo 2 of 10, Instinct 2 of 9. Textures: Blue Buffalo makes pâté, flaked, minced, chunks in gravy; Instinct makes pâté, flaked.

05

Questions about Blue Buffalo vs Instinct

Is Blue Buffalo or Instinct lower in carbs?

The typical Instinct can gets 3.5% of its calories from carbohydrate, against 7.5% for Blue Buffalo. Blue Buffalo has 7 of 10 recipes under the 10% low-carb line; Instinct has 5 of 9.

Which has more protein, Blue Buffalo or Instinct?

Instinct. Its typical can gets 40% of calories from protein, against 42% for Blue Buffalo. Blue Buffalo has 0 of 10 recipes over 50% protein calories; Instinct has 0 of 9.

Which is more filling per ounce?

Blue Buffalo. Its cans average 30 calories per ounce against 38 for Instinct, so a cat needs fewer ounces of it to get the same calories.

Do Blue Buffalo and Instinct publish phosphorus?

Blue Buffalo doesn’t publish phosphorus on the pages we checked. Instinct doesn’t publish phosphorus on the pages we checked.

Which is better for a diabetic cat, Blue Buffalo or Instinct?

Carbs are what matter most, and Instinct has the lower-carb line with 5 of 9 recipes under 10%. The best single choice is a specific recipe, not a brand: Chicken Recipe (0%) from Blue Buffalo or Limited Ingredient Paté Real Turkey Entrée (0%) from Instinct. Change a diabetic cat’s food only with your vet.

06

Other comparisons with Blue Buffalo or Instinct